Thursday, December 26, 2019

Half the Sky Documentary Evaluation - 1025 Words

Half the Sky is a movie that discusses the oppression of women around the world. It brings to light the issues that, even in todays society, are still occurring. Women, young adults, and children everywhere in the world are becoming victims to abuse, rape, and being deprived of getting an education. This film documents Nikolas Kristof going around the world with the help of well known people in America to show some of the issues and some organizations that are working to change the way society views women and children. Early in the documentary a shocking statistic was given. It stated that around 60 million to 100 million females are currently missing out of the population. Where are all of these women going, and how are we letting this†¦show more content†¦We need people within the culture to empower others in that society to speak up and gain more followers. Secondly, we need to train societies to prosecute and investigate these crimes more thoroughly. If these countries d ont have a strong justice system no changes can be made when those committing the crime dont see it as a crime. Thirdly, we need to educate children. Girls are likely to drop out of school at an age of fourteen or before to work for their family, whereas boys are likely to drop out at sixteen. Building an educated generation will help because then they can get a career and will not be caught in poverty like so many generations before them. Lastly, we need to bring all of these issues to light in countries that can help. We need more Americans to become aware of these issues, and reach out to help make them better. Nikolas Kristof said in Half the Sky, Once people pay attention, thats the first step towards a solution. All of this relates to sociology in many ways. One of the main ways it relates is because you see how something so looked down upon in one culture can be so socially acceptable in another culture. When somebody is accused and prosecuted for rape in America they are p ut in jail for a long time, and receive consequences for their actions. If you go to say Sierra-Leone, or Cambodia the person accused of rape will almost 100% of the time walk away with no consequences.Show MoreRelatedPolitical Art Essay1400 Words   |  6 Pagesfor a good cause. Goya was one of the first artists to portray the true horrors of war. He became deaf halfway through his lifetime, which increased his understanding of emotions and expressions and his reliance of his other senses. Relying on documentaries and second hand accounts of war, Goya developed artworks of scenes of the Spanish revolution. He was unable to release his artworks until 8 years after the war, due to the fear of being executed, the fear that was created because of war. 3rdRead MoreAssassination of John F. Kennedy: Truth or Conspiracy2055 Words   |  9 PagesKennedys were riding in a 1961 Lincoln convertible with Texas Governor John Connally and his wife. The specially designed Presidential car â€Å"was outfitted with a clear plastic bubbletop which was neither bulletproof nor bullet resistant.† Since the skies were clear in Dallas on the day of the Presidential parade, the bubbletop had been removed from the vehicle. At the time of the first shot, the presidential limousine was estimated by the driver, William Greer, to be going between twelve and fifteenRead MoreRedbull Case Analysis3901 Words   |  16 Pagesdrink market all across the globe. * As can be seen in Pricing Strategies, the energy drink is marketed as a premium product. * Special ingredients like taurine and alpine spring water in addition to a high concentration of caffeine in a can half the size of other energy drinks are used to differentiate Red Bull from competitors * Red Bull is known primarily for its dominating position in the energy drink business, selling its Red Bull Energy Drink. * In Austria, the company has alsoRead MoreFashion Marketing17446 Words   |  70 Pagescomplete the assignment, you should hand in the work on time and submit an extenuating circumstances form along with documentary evidence such as a medical certificate. If illness or other serious problem prevents you attending college to submit your work on the deadline, contact your tutor to arrange to hand in the work and complete an extenuating circumstances form, with documentary evidence. NB Details of extenuating circumstances procedures and the form can be found in the policies and proceduresRead MorePhysics in Daily Life13985 Words   |  56 Pagesfindings where applicable. A trend has been identified. Numerical methods have been used to process the evidence. A conclusion is drawn and linked to scientific knowledge. Explanation of how results match or do not match the original prediction. Evaluation Relevant comment about the procedure and evidence obtained. The accuracy of the resul ts and any sources of error are discussed. The suitability of procedures are evaluated. Communicating results Report written in an acceptable format. Use of technicalRead MoreMonsanto: Better Living Through Genetic Engineering96204 Words   |  385 Pageskey strategic situations facing the focal organisation. Furthermore, it is important that you prioritise these criteria to ensure a rational and effective evaluation of alternative courses of action. Typically, managers ‘satisï ¬ ce’ when selecting courses of action; that is, they ï ¬ nd acceptable courses of action that meet most of the chosen evaluation criteria. A rule of thumb that has proved valuable to strategic decision makers is to select an alternative that leaves other plausible alternatives availableRead MoreExploring Corporate Strategy - Case164366 Words   |  658 Pagesanalysis Corporate governance Stakeholder expectations Social responsibility Culture Competitive strategy Strategic options: directio ns Corporate-level strategy International strategy Innovation and Entrepreneurship Strategic options: methods Strategy evaluation Strategic management process Organising Resourcing Managing change Strategic leadership Strategy in practice Public sector/not-for-proï ¬ t management Small business strategy ââ€"  ââ€"  ââ€"  ââ€"  ââ€"  ââ€"  ââ€"  ââ€"  ââ€"  ââ€"  ââ€"  ââ€"  ââ€"  ââ€"  ââ€"  ââ€"  ââ€"  ââ€"  ââ€"  ââ€"  ââ€"  ââ€"  ââ€"  ââ€"  ââ€"  ââ€"  ââ€"  ââ€"  ââ€"  ââ€"  ââ€"  ââ€"  ââ€"  ââ€"  ââ€"  ââ€" Read MoreEssay on Silent Spring - Rachel Carson30092 Words   |  121 PagesBirds Sing................................................................................27 Chapter 9 Rivers of Death.....................................................................................29 Chapter 10 Indiscriminately from the Skies........................................................31 Chapter 11 Beyond the Dreams of the Borgias ....................................................33 Chapter 12 The Human Price ..........................................................Read MoreGp Essay Mainpoints24643 Words   |  99 Pageshealthy when eaten in extreme moderation †¢ E.g. 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Developing

Wednesday, December 18, 2019

Attitudes Of Parents Towards Teen Contraceptive Use

RESEARCH OBJECTIVES This project will investigate the differing attitudes of parents towards teen contraceptive use, based on personal beliefs. Specifically, this project will explore the (accessibility of reproductive health care and contraceptive use,) the value of contraceptive use, the stigma of contraceptive use, and the concerns parents may have regarding teen sexuality. Additionally, thoughts from parents, school officials, and young adults on Planned Parenthood funding will be explored. Recommendations to improve sexual health and education will be solicited from the parents. BACKGROUND/LITERATURE REVIEW With the ongoing concerns of risky adolescent behaviors, the importance of thoughtful and proper decision making is a cornerstone†¦show more content†¦Adolescents, between ages 12 and 16, were engaged in a three-wave longitudinal study that utilized a Computer Assisted Self Interview (CASI) technique to collect survey answers. A significant, positive relationship between television viewing and youth sexuality led to the finding that parental media intervention greatly influenced sexual youth behavior. From this finding, the researchers state the importance of open communication to bridge the gap between unmonitored youth behavior and parental expectations. Parental control, decision self-esteem, and decision coping, in relation to sexual behavior and contraceptive use, were examined among multiethnic adolescents residing in Hawaii (Commendador, 2011). A moderate level of maternal control led to average contraceptive use in comparison to other studies. In a decisional self-esteem assessment, Commendador found that adolescents tend to lack confidence when making decisions for him or herself, but as they age and mature, decision making competency increases. Although adolescent age did not significantly correlated with decision coping and decision self-esteem (in regards to contraceptive use), a positive correlation between adolescent age and parental control was found. This study concluded that parenting style positively correlated with complacent-coping decision making. Social disparities within the utilization ofShow MoreRelatedLow Income Black And Hispanic Adolescent Females Essay1532 Words   |  7 PagesThey are at higher risk, than other ethnicities, for acquiring an STD and/or experiencing an unplanned pregnancy. Increased utilization of dual contraception is of great importance in these communities. Adolescent females in general are less likely to use dual forms of protection from STD’s and unplanned pregnancy. Young women, due to their anatomy tend to be more susceptible to STD’s than are young men. Black and Hispanic females are 4.9x and 2.1x, respectively, more likely to contract chlamydia (whichRead More Preventing Teenage Pregnancy Essays1195 Words   |  5 Pagessubject of teen pregnancy, because to some people teens seem to be getting pregnant expeditiously in these times. People fail to realize that having a baby is a privilege to many people and not a problem. Many people take having a baby as a lightly. Getting pregn ant and having a kid has many pros/cons. Having a child can be very hard on some people and cause them to break. When babies are brought into this world there are a lot of things to worry about. The greatest problem associated with teen pregnancyRead MoreTeen Pregnancy: A Problem for Society1195 Words   |  5 Pagessociety. This debate is from the perspective of teens, and absent from the medical, ethical, and political views on teen pregnancy. According to Jewell, Tacchi, Donovan, (2000), teen pregnancy is not a problem for teens themselves but more of a problem for society. The large numbers of unintended pregnancies are among unmarried teens. A number of teens do not want to become pregnant, although some are not opposed and other has ambivalent attitudes (Bruckner, Martin, Bearman, 2004, p. 535-557)Read MoreTaking a Look at Sex Education1727 Words   |  7 Pages The first position on this topic is Abstinence-only until marriage sex education should be taught in public schools. According to the heritage foundation, â€Å"teens who abstain from sex have improved life outcomes† (â€Å"Sex Education and Abstinence†). Safe sex can never be guaranteed to be 100% effective. Safe sex only merely reduces the risks while abstinence completely eliminates the risk (Garth 112). Modern sex education techniques are too bold and in turn, desensitize adolescents, encouraging promiscuousRead MoreTeen Pregnancy Research Paper820 Words   |  4 Pagesin America Teen pregnancy is a growing epidemic in the United States. Teen girls are becoming pregnant at an alarming rate, with a lot of the pregnancies planned. With television shows broadcasting shows such as â€Å"16 and Pregnant† and â€Å"Teen Mom†, it is giving teenage girls the idea that it is alright to have premarital sex and become pregnant. It is in a way condoning teen pregnancy. I am interested in discussing teen pregnancy and the options that are out there for the teens who find themselvesRead MoreSexual Education And Sex Ed1697 Words   |  7 Pagesactivity, or increased rates of condom use or other contraceptives, or both (Forrest Kannabus, 2009). It appears to be evident that providing sexual education at a younger age, such as 5th or 6th grade, is not only necessary but appropriate as well. Mandatory vs. Optional Sex Ed Because all students deserve the opportunity to have equal access to sex ed; it should be mandated by all schools to teach comprehensive sexual education, with the option for parents opting their children out of class.Read MoreThe Rates Of Teen Pregnancy Essay3072 Words   |  13 PagesINTRODUCTION Throughout the United States, rates of teen pregnancy are significantly high. In 2013, there were 26.5 births for every 1,000 adolescent females ages 15-19, or 273,105 babies born to females in this age group.1 Young, minority women between the ages of 15 and 24 appear to be at greater risk for becoming pregnant. Minority populations are also linked with low socioeconomic status, whether in terms of education or income, or both. Having low income and lower levels of education (the mostRead MoreThe Prevention Of Teenage Pregnancy Essay1513 Words   |  7 Pages Currently, there are over nineteen different forms of contraception but, the most popular form that is used by teenagers are condoms, specifically the male condom. Only fifty-five percent of teenagers who are sexually active use condoms (Sexual Activity, Contraceptive Use, and Childbearing of Teenagers Aged 15–19 in the United States, CDC). These are most commonly used since there is no age restriction placed on them, unlike forms of female contraception. Females have to be over the age of eighteenRead MoreContraceptive Use And Awareness Of Adolescents Essay2207 Words   |  9 Pages Thesis: Contraceptive use and awareness in adolescents is important to decreasing pregnancy rates, negative mental effects, and reducing contractions of STIs. I. Lack of proper sex education is a contributing factor to teen pregnancy and contraction of STIs. a. Comprehensive sex education (CSE) is â€Å"age-appropriate, culturally relevant approach to teaching about sexuality and relationships by providing scientifically accurate, realistic, non-judgmental information (â€Å"Emerging Evidence†).† b. ByRead MoreElderly Abuse, Teenage Pregnancy, and Proposed Solutions to These Two Family Problems977 Words   |  4 Pagesinvestigators are needed. The solution, however, lies not only in criminal prosecution of abusers, but also in mental health and social services—counseling, daycare, nursing care, and volunteers in the home. â€Å"Until we commit ourselves to a zero-tolerance attitude concerning elder abuse—or, indeed, any abuse—it will continue unchecked and, by virtue of our silence, we will be guilty of helping it to remain,† said Gerald A. Larue, who proposed and ethical code for the treatment of the elderly (Larue, 1989)

Monday, December 9, 2019

Chinese Martial Arts Essay Example For Students

Chinese Martial Arts Essay Handing was a famous military general, before becoming Chinas leader and wrote a treaty about martial arts. He is also known to be the founder of chinas oldest known martial art called change quant (long fist). Chinese martial arts are often separated into two categories one is external and the other is internal. External Chinese martial arts are those that use muscular force, combined with speed and sheer strength to produce power. External Chinese martial arts are known by their area of origin in china, For example, ammos external northern Chinese martial arts include the preying mantis, change quant (long fist), monkey (ATA shins pesewa), are mostly northern shallow arts, Southern Chinese martial arts are mainly the southern shallow temple arts, such as choc lie futz. Hung ear, wing shun and hung futz. Many northern Chinese external martial arts have military origins, because china was governed from the north, with armies originating in northern cities, then extending in southern regions to enforce the dictates of northern rules. Southern Chinese martial arts were originally the defense methods of farmers and everyday men. NOW then on to Internal martial arts. They use What the Chinese call Chou jinn or wise force, to overcome their opponents. They actively combine qua (chi) energy, often considered our basic life-force energy, With muscle strength to produce power. Arts such as taxi quant (ATA chi chuan), zingy (hissing-i), bags (pa kuaka) and shush Jiao (Chinese wrestling) are the best known Chinese internal martial arts. Todays common internal Chinese martial arts have their origins in northern china and always contain some amount of internal training alongside fighting practice. That internal training often includes standing meditation and special IQ (chi) developing exercises. Chinese martial arts are known by their circular arm and hand movements. Northern styles are famous for high, powerful kicks. Many Chinese arts imitate the fighting tactics of fierce or clever animals, such as dragon, tiger, leopard, prying mantis.

Monday, December 2, 2019

Analyse and compare two tabloid newspapers Essay Example

Analyse and compare two tabloid newspapers Paper Analyse and compare two tabloid newspapers one quality and one popular TABLOIDS are the newspapers that are printed on an A3 size of paper and contain more than just news and world events. In a tabloid, the news shares the content along with sports, advertisements and other features. In this part of my coursework, I plan to evaluate and compare the front pages of two British tabloid newspapers. THE DAILY EXPRESS For my analysis, I have chosen the published copy of the Daily Express dated 14th May 2004. The main photograph on the front page occupies around 20% of the whole side. The photo is of a well-recognised personage, Victoria Beckham. She is wearing designer clothes, dark glasses, and carries a handbag. She stands on a tiled floor. The sophisticated designers wear of the woman connotates her wealth; we also learn of her fame from her presence on the front page of the paper. The lighting of the photograph is on this woman; the background has been kept dark and mysteriously unknown. We can tell that the setting of the picture is negligible, as the photographer has deliberately left the background unfocused. The tiled floor gives the connotation of a public place. The unimportant setting is also realized from the proportions of the picture; the figure of the woman fills most of the frame, leaving as little background as possible. The womans expressions are not very positive; the picture is a snatch photograph where the subject is unaware of the photographer and hasnt posed. The body posture of Victoria Beckham with one leg ahead of the other and the face being turned away from the camera also supports the idea of a snatch photograph. We will write a custom essay sample on Analyse and compare two tabloid newspapers specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Analyse and compare two tabloid newspapers specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Analyse and compare two tabloid newspapers specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Her stance implies that she may have been photographed while walking. Her facial expressions and lips suggest that she may have been talking. Such a snatch photograph can urge people to buy the newspaper because Victoria Beckham is a celebrity and a snatch photo of hers could make them want to find out what has been happening with her. The key article of the front page is not linked to the main photograph. The headline of this front page says, Abortion dad 13 : WE WERE GOING TO CALL HER CHLOE. The headline is a quotation, possibly used from an interview with the person involved. The newspaper claims that the front-page article is an exclusive, a story covered by their press only. This is an intelligent way to attract their audience, as people will believe that what they can read in the Daily Express they will not get a chance to read anywhere else. A puff (used for self-promotion) has also been used where the Daily Express has labelled itself as The Worlds Greatest Newspaper. There is also a byline telling the reader that the editorial has been written by the chief reporter of the Daily Express. The topic of the main article concerns the abortion of the baby of two teenagers, one 13 and the other, 14 years old. It fundamentally tells the reader of the opinions of the couple and their relatives, on the abortion of the unborn child. There are approximately 104 words in the article, with 13 lines and about 8 words in each line. The editorial begins with a stand first; an introductory paragraph that tells the reader what the story is about. We are then given information on the main people involved in the incident. Finally, the opinions of related people are given, leaving the article somewhat unfinished, with a potential libel. However, it is difficult for the reader to guess if the claims made by the paper are true or false. The most important piece of information in the whole piece of writing is given at the very end of the article; this is where the reader learns that the mother of the pregnant girl had not been told about the abortion and was considering suing for assault. This is what leaves us at a kind of cliffhanger, as we do not find out if the mother did sue. The reader may also doubt if this claim made by the paper is true. The article is structured so that it gives some basic facts at the very beginning and the reader can know whom the story is about. Every piece of information is put down very briefly, with about half a sentence for all the different sides of the story. By and large, the Daily Express has decided to make the headline as eye-catching as possible, but has left the actual critique very concise. Being typical of tabloids, the front page does not have as much of concrete news as it has other items. THE TIMES The Times tabloid is a highbrow. Originally, a broadsheet newspaper, the tabloid is a bit lighter, but with the heavy content of the broadsheet Times. For my analysis of The Times, I have chosen the published copy dated 14th May 2004. The focal picture on the front page occupies about 40% of the side. It is the photograph of a woman standing all alone in a very big stadium. She is not an acknowledged person. Her face is expressionless with her chin held high. She wears simple clothes with ordinary colours and no accessories. Her hair has been tied back in a rough, clumsy manner. The proportions of the stadium to the woman are huge. This gives the reader the connotation that the setting of the photograph is much, much more important than the subject in it. This is also realised from the fact that the woman is not a well-known person. The photographer has wanted to make the reader focus on the location of the picture. The expressions on the womans face are rigid, and her body, stiff. In vast vicinity, she is the only person the reader can see. Although she stands at the centre of a huge stadium, we are given the impression that she does not have the freedom of moving about. The woman has posed for the photograph and looks straight into the camera. A caption has been used underneath the picture, telling us its location and about the subject in it. It also tells us why it has been taken so that a person who sees the picture can read the caption and decide if they are interested in reading the article that it is linked to. The Times is very different from the Daily Express. The Daily Express has tried to catch the attention of its audience by putting the image of a popular celebrity on the front-page so that people get curious to know what all they can find out about her. They have used the figure of a posh and trendy figure, in a snatch pose. The populace can tell by looking at the photograph that what they can find out about Victoria Beckham in the Daily Express, may not be from her own words, but inside information about her private life. In comparison to the Daily Express, the Times has concentrated on a calculated photograph. For attracting an audience, they have chosen to display how far they have progressed into a particular issue and important information that they have researched on world events. They focus on the venue of the picture, whereas, the Daily Express only focuses on the individual they know people will be attracted towards. The headline on the front page of the Times reads : Army to block fuel revolt. The headline gives the reader information about a government organisation and a decision that may be undertaken in the near future. There is also a strapline (a secondary headline) above the headline, separated from it by the photograph, which says, On the night of another bombing in Athens, I spent two hours inside the Olympic stadiums ring of steel. The audience will believe these to be the words of the woman from the main picture. Consequently, they will feel inquisitive about knowing what occurred with her. The item on the front page is a Splash; it is the only main article on that side. The editorial is about the price of petrol and revolts that may rise as a result of the increase in petroleum prices. It gives information on the involvement of the army in the matter and also about fuel shortages that have occurred in the past. The entire item consists of 94 lines with about 4 words in every line, hence resulting in approximately 376 words on the whole. The most significant information is given at the very beginning of the article where the reader is straightaway plunged into the issue, being fed facts on how the government has plans to prevent fuel revolts and the participation of the armed forces. The first paragraph sums up everything that the editorial has reported overall. After the first paragraph, the reader can choose if they wish to go into the details of the event. We are firstly given information about the people involved in the affair and then about the steps that may be getting carried out in its concern. We are educated about the history of the whole issue and why steps are being taken to stop certain things. There is a byline telling the reader that the article has been written by the Transport Correspondent of the Times. The Times has used Self Regulation as it has agreed on a Code of Conduct to keep all material legal, decent, honest and truthful. The dissimilarity between the Daily Express and the Times starts at the very beginning, with the headlines. The headline of the Times shortens down the most important fact of the front-page article, while the Daily Expresss headline is a quotation from the main editorial. It gives the reader no clue on what the item is about so that they have to peruse the whole article to find out what the story is. The article of the Times hasnt claimed itself to be exclusive, like the Daily Express, and neither has a puff been used. The front-page item of the Daily Express concerns a trivial but drastic event. However, the Times tells the reader about a vital event taking place in the world. In the entire front-page editorial of the Daily Express, the reader only learns of the event and the people associated with it. The Times, on the other hand, tell us what the event is, its history, its causes, consequences and what is being done about it. The news of the Daily Express is more personal than the Times, which gives a broader view of a big world event. The article of the Daily Express begins with a stand first. A person will only get to know of the people involved in the issue by reading the first paragraph; to find out the whole story, they will need to read the whole item. In contrast to this, the Times gives its readers the most important information at the very beginning and the readers, then being knowledgeable about the event, can choose whether or not to carry on reading. Overall, the Daily Express has made its front-page very appealing and the Times has published theirs closer to a broadsheet. The following table compares the overall content of the Times and Daily Express :- THE TIMES THE DAILY EXPRESS NEWS 60% 45% FEATURES 18% 10% ADVERTISEMENTS 10% 10% SPORT 10% 25% OTHER 2% 10% A quality tabloid follows all the traits of a tabloid newspaper, but its news content is a shortened version of the same broadsheet paper. Alternatively, a popular tabloid doesnt give very much of news, especially on the front page. It is more concerned in making its front-page eye-catching, to make more of the public buy it.

Wednesday, November 27, 2019

Online MBA Removes Obstacles, Part II Essays

Online MBA Removes Obstacles, Part II Essays Online MBA Removes Obstacles, Part II Essay Online MBA Removes Obstacles, Part II Essay In the last post I talked about my best laid plans to leave college with my undergraduate degree and immediately enter a graduate program to earn my MBA. I had just gotten married in June following graduation and my new husband would be entering the same graduate program with me. We both had part time jobs and lived in student housing. It was going to be busy but it would also be fun. Our plans, however, did not all come together the way we thought. We found out I was pregnant just two months after our wedding and following that some complications with the pregnancy required me to be on complete bed rest. I would not have the opportunity to go to class or even continue working. I was completely restricted to my bed and I was enormously anxious about how I would fare in this capacity. I wanted my baby to be healthy but I was worried that I would fall apart in the meantime. A suggestion from a professor, however, led me in the right direction. He suggested an online MBA program that would allow me to work completely from home – from my bed – so that I could continue on with my studies and hopefully take my mind off of my situation. I enrolled immediately in an online MBA program and it was perfect for me. I would sleep when I wanted to sleep and when I was awake I could do some of my work right from my bed. It was far from the frenzied program that I would be enrolled in traditionally and it suited my purposes completely. As it turns out there are many online degree programs available from an online IT degree to a Masters in Education. It’s all about finding what works for you at the time and going for it!

Saturday, November 23, 2019

How to Use Charts, Graphs, and Maps for Information

How to Use Charts, Graphs, and Maps for Information Many people find frequency tables, crosstabs, and other forms of numerical statistical results intimidating. The same information can usually be presented in graphical form, which makes it easier to understand and less intimidating. Graphs tell a story with visuals rather than in words or numbers and can help readers understand the substance of the findings rather than the technical details behind the numbers. There are numerous graphing options when it comes to presenting data. Here we will take a look at the most popularly used: pie charts, bar graphs, statistical maps, histograms, and frequency polygons. Pie Charts A pie chart is a graph that shows the differences in frequencies or percentages among categories of a nominal or ordinal variable. The categories are displayed as segments of a circle whose pieces add up to 100 percent of the total frequencies. Pie charts are a great way to graphically show a frequency distribution. In a pie chart, the frequency or percentage is represented both visually and numerically, so it is typically quick for readers to understand the data and what the researcher is conveying. Bar Graphs Like a pie chart, a bar graph is also a way to visually show the differences in frequencies or percentages among categories of a nominal or ordinal variable. In a bar graph, however, the categories are displayed as rectangles of equal width with their height proportional to the frequency of percentage of the category. Unlike pie charts, bar graphs are very useful for comparing categories of a variable among different groups. For example, we can compare marital status among U.S. adults by gender. This graph would, thus, have two bars for each category of marital status: one for males and one for females. The pie chart does not allow you to include more than one group. You would have to create two separate pie charts, one for females and one for males. Statistical Maps Statistical maps are a way to display the geographic distribution of data. For example, let’s say we are studying the geographic distribution of the elderly persons in the United States. A statistical map would be a great way to visually display our data. On our map, each category is represented by a different color or shade and the states are then shaded depending on their classification into the different categories. In our example of the elderly in the United States, let’s say we had four categories, each with its own color: Less than 10 percent (red), 10 to 11.9 percent (yellow), 12 to 13.9 percent (blue), and 14 percent or more (green). If 12.2 percent of Arizona’s population is over 65 years old, Arizona would be shaded blue on our map. Likewise, if Florida’s has 15 percent of its population aged 65 and older, it would be shaded green on the map. Maps can display geographical data on the level of cities, counties, city blocks, census tracts, countries, states, or other units. This choice depends on the researcher’s topic and the questions they are exploring. Histograms A histogram is used to show the differences in frequencies or percentages among categories of an interval-ratio variable. The categories are displayed as bars, with the width of the bar proportional to the width of the category and the height proportional to the frequency or percentage of that category. The area that each bar occupies on a histogram tells us the proportion of the population that falls into a given interval. A histogram looks very similar to a bar chart, however, in a histogram, the bars are touching and may not be of equal width. In a bar chart, the space between the bars indicates that the categories are separate. Whether a researcher creates a bar chart or a histogram depends on the type of data he or she is using. Typically, bar charts are created with qualitative data (nominal or ordinal variables) while histograms are created with quantitative data (interval-ratio variables). Frequency Polygons A frequency polygon is a graph showing the differences in frequencies or percentages among categories of an interval-ratio variable. Points representing the frequencies of each category are placed above the midpoint of the category and are joined by a straight line. A frequency polygon is similar to a histogram, however, instead of bars, a point is used to show the frequency and all the points are then connected with a line. Distortions in Graphs When a graph is distorted, it can quickly deceive the reader into thinking something other than what the data really says. There are several ways that graphs can be distorted. Probably the most common way that graphs get distorted is when the distance along the vertical or horizontal axis is altered in relation to the other axis. Axes can be stretched or shrunk to create any desired result. For example, if you were to shrink the horizontal axis (X axis), it could make the slope of your line graph appear steeper than it actually is, giving the impression that the results are more dramatic than they are. Likewise, if you expanded the horizontal axis while keeping the vertical axis (Y axis) the same, the slope of the line graph would be more gradual, making the results appear less significant than they really are. When creating and editing graphs, it is important to make sure the graphs do not get distorted. Oftentimes, it can happen by accident when editing the range of numbers in an axis, for example. Therefore it is important to pay attention to how the data comes across in the graphs and make sure the results are being presented accurately and appropriately, so as to not deceive the readers. Resources and Further Reading Frankfort-Nachmias, Chava, and Anna Leon-Guerrero. Social Statistics for a Diverse Society. SAGE, 2018.

Thursday, November 21, 2019

Relationship between Locus of Control and Optimism among Students Essay

Relationship between Locus of Control and Optimism among Students - Essay Example 2003). People with an external locus appear to be prone to a variety of symptoms of stress including emotional distress, job dissatisfaction, facing problems in studying, or low self esteem etc. There are some studies which have suggested moderated effects of locus of control. According to Hurrell and Murphy (1991) external locus of control is particularly vulnerable to stress symptoms due to frequent or severe negative life events. However, this evidence is rather mixed. The concept of locus of control is helpful in identifying various questions 'whether the results of people's actions are the direct/indirect reflection of what they do, that is, internal control orientation Or are they dependent on events that are beyond their control i.e. external control orientation. The study of Locus of control would offer valuable contributions and theories that would further help in understanding and analyzing academic persistence as well as motivation. According to Strain 1993, there mare many identifying of locus of control as an important motivational factor, research has revealed little about the complex relationship between student's motivational behavior and persistence in college. While another study shows that individuals with internal locus of control are believed to be mentally more aware, able, better, equipped for learning, and highly motivated as compared to those with external locus of control (Stone and Jackson, 1975). The study of locus of cont rol - both internal as well as external - was also found to provide various valuable evidence on the behavior and approach of individuals studied in terms of their reactions to marketing approaches where the factor of luck was involved *Miyazaki, Anthonym and Sprott, 2001). It was found that individuals with internal orientation were more vulnerable to ideas of luck than those with an external orientation. According to Tosi and colleagues (2000) internal control is often correlated with better and more efficient work control in terms of adjusting to work environment, terms off satisfaction, coping with stress as well as level of involvement in one's job while those with external locus of control might exhibit a highly negative approach towards task or jobs that require independent action or decision making. A deeper analysis of such negativity or pessimistic behavior was more deeply examined by Seligman and Martin (1990). According to the authors, there is a strong link between pess imism and depression, and the negative acts or behavior is most often the result of learned helplessness. In researching this area, they criticize academics for focusing too much on causes for pessimism and not enough on optimism. They also state that in the last three decades of the 20th century journals published 46,000 psychological papers on depression and only 400 on joy. Michael, E. and Charles. S. C. (1986) studied that personal optimism correlates strongly withself-esteem, psychological well-being, and with physical and mental health. While the study of pessimism is considered parallel to the study ofdepression, psychologists trace pessimistic attitudes

Tuesday, November 19, 2019

Mangement Assignment Example | Topics and Well Written Essays - 250 words

Mangement - Assignment Example This demonstrates their willingness to work towards their very best the situational factors are given importance because these lay the basis for outlining how a manager can mold his personality in line with the workplace requirements. These embody the basis of his adaptability with the work manifestations – an act that has been deemed as necessary for a long time now. The article also mentions the need for having the Myers-Briggs Type Inventory. This facilitates in the training and development regimes of the employees as they are able to grasp a good enough understanding of how things shape up within the organizational realms (Author Unknown). The role of values is similarly pivotal as the same brings to light the related equation of focusing on the management implications. Employee performance depends a great deal on such factors and hence the emphasis should be placed to ensure that success comes about when commitment is present at all

Sunday, November 17, 2019

Thelma and Louise Essay Example for Free

Thelma and Louise Essay This movie is talking about an adventure of two women, who are middle age good friends and they plan to have a fun just for 2 days originally. However, after the accident happened in the parking lot of a bar on their way to their destination, everything went wrong and their vacation was like a disaster. But during their trip, they survived, they found out their way to live and found back their self-respect so I think it is a good model as a feminism movie and that’s way I choose this movie. Then let me introduce the movie and analysis it. In the beginning of the movie, it introduces the two women main character Thelma and Louise who are all beautiful and middle aged. But Thelma’s husband who is a very male chauvinism man, restricting his wife at home and going out anywhere himself, shouting at his wife and keeps commanding his wife rudely. On the other hand Louise is a waitress, having a boyfriend but not marry yet. I think in the late 1900s women are still oppressed by the society and men. Even though the film does not mention the era, I can figure the time easily because the social status of women is still low and equivalent to the other film â€Å"North Country†. After a routing insult from her husband, Thelma decides to go having fun with Louise without her husband’s permission and this is the first step that makes her find herself. When they are on the road, Thelma becomes wild, passionate and crazy and energetic like she is just released from the jail. She also mentions that she feels the call of the wild. When they stop driving for fun in a bar, she is cheated by man’s sweet words and dancing with him. I think because this is the very first time she expresses herself, and compared with Louise, Thelma is more innocent and reckless. So the consequence is that she is nearly to be raped. But honestly, what she has done? She just has some fun like anyone else. But the women will be raped and the men are not, from this accident I think that the social back ground very look down on women and even don’t respect them at all. I think that Louise is smarter and stronger than Thelma; maybe because she is a waitress, she has more chances to face the people and the society. So when something bad happens to Thelma she arrives and saves her immediately. Accidentally, Louise shots the man dead, both her and Thelma are afraid and scared; they have two choices, calling the police or just run away, but Louise knows that the police will not believe them so they just escape anyway. I think Louise shots the man dead because, first she had the same experiences like Thelma in the past and the second is that the man does not apologize instead calling them bitch. She says to that man (who states that he and Thelma are just having fun) â€Å"when women cried, that does not mean they are having fun! And the gun which be brought by Thelma is the key point of the whole film, starting their life as the runaways. I think if they were calling the police for the dead man right away the consequence would be different. But the raping crime has no witness except themselves and they know that no one is going to believe them. In a male chauvinism society no one will stand on their side (both law and policeman), so they choose to escape, differing from â⠂¬Å"North country†, the two girls do not fight against the law in the court but by running away. On the road, they come into a hot guy who is called J. D. and Thelma very likes him because he is handsome and humorous. In the same time, Louise contacts with her boyfriend, Jimmy, to get enough money for the trip. Jimmy is one of the two kind men in this film, and no matter what happen to Louise he will wait her. After getting the money, Louise asks Thelma to keep it safe; however, Thelma focuses on having fun with J. D. because he is totally different from her husband. When Thelma tells Louise how awesome he is and she left him in the room, Louise rushes to the room for the money. As expected, the money was stolen and they have nothing. Most of the men in the film are bad guys and emphasizes the feminism of this film. Thelma’s anxious husband and the man who wants to rape Thelma make them want to fight against men instead of being oppressed by them. Feminism movies always need male chauvinism to contrast the awakening of women. And this trip, they call it vacation, is a wakening for them to find themselves. On their way, Thelma becomes smarter and finds her truth personality gradually. For surviving, Thelma even robs a store with her gun and I really admire her courage even though that means they have to escape from state to state. I think maybe she is more innocent than Louise and having less experience but actually she is the one dare to do anything. This also can be detected in the beginning of the film that she goes out with Louise without her husband’s permission, and also can be seen when she makes a call to her husband during the trip, her husband asks her go home right away and Thelma just reply â€Å"f***ing yourself†. I think these behaviors cause from she just let herself get out of the constraint which restricts her soul for so long. There is another man who drives a gas car keeping annoy them on the road. He keeps saying â€Å"suck my dick† this kind of dirty languages, several times Louise and Thelma just ignore and overtake the gas car. At the last time they cannot bear anymore, they stop the car and negotiate with the man, asking him apologize. Like the one they met in the bar, he just says bad languages to them. But this time the two women are not afraid of holding guns and both of them shots the gas car. They are not cowards anymore because they go through all of these chaoses and conquer them. After be chased by police for so long, in the end of the movie they are surrounded by the police army. Both of them do not want to be arrested and sent back to the male society, Louise is not going to give up and Thelma would rather keep going into the canyon than get caught, it is a decision between life and death. So in the end they just kiss each other and driving away from the police, rush into the canyon by holding hands with each other. I think this movie is a model feminism film because the main characters are two women, not men. And their changing during the trip which they called â€Å"vacation† is very profound. I think what makes them change is that the press and insult from man for so long, and this trip exactly makes them figure out why they have to endure? Why they have to put up with all these things. When they figure out they have nothing to lose, they just set themselves free anyway and do whatever they want. In the end of the movie, their courage to die together instead of being caught is very impressive and makes me think what I would do if I were them. They even smile when they face the death; I think they must have strong souls which fight against for them. And the death also represent that they look down on this male society, it’s hopeless for them to live. So they just want to keep going to the death I supposed. And I very appreciate that spirit.

Thursday, November 14, 2019

Druids Essay -- essays research papers fc

DRUIDS Who were the Druids? The stereotypical image of a Druid is one of a thoughtful philosopher and magician, schooled in the lore of the traditions, and in charge of the education of the chieftains as well as those who sought to obtain knowledge considered obscure by the rest of society. They were knowers of truth, able to manipulate that truth as well as inform others of it. Druids not only influenced society religiously, they also influenced it socially i.e. they took on the parts of teachers, judges, magicians, craftsmen, advisors, priests, and masters of ceremonies, and in doing so, were greatly respected in society. The Role of Druids Teachers Caesar remarked that Druidism originated in Britain and that students would travel there for instruction, information and advice on astronomy, the ‘essential nature of things’, and the power and authority of the Gods- both local and pan-Celtic deities. Their religion forbade them to write down what was being taught, as stated by Athelia Nihtscada: Druids of the past sought to preserve knowledge through passing their traditions to their students. Unfortunately, they did not feel it prudent to write any of this knowledge down lest the knowledge fall into the wrong hands or lose power, leaving us having to piece together what little we do know from other writers through the ages. Because Nihtscada is a woman born with Celtic roots, and was initiated into the Druidic tradition herself, this modern source is quite reliable. She is also a public speaker with a deep interest in her Celtic heritage. Her aim therefore, was to provide readers with accurate information about the Celts, much of which corresponds with information provided by the Romans. Instead of writing, information was communicated and learnt through verse. In fact, there were so many verses that the druids spent about 20 years studying them, learning about oral literature of sacred songs, prayers, incantations, divination and magic. Despite this however, not one verse has survived, nor are there any pure Druidic legends as all of them have been subjected to Christian or Roman interpretation. Master of Ceremonies Druids, as masters of ceremonies, are renowned for administering animal, and sometimes even human sacrifices, as told by the Romans. Pliny the Elder describes one Druidic ceremony in his Naturalis Historia (XVI, 95): "Anything growing... ...ltic lifestyle. Bibliography - The Early History of Rome (Books I-V), Titus Livy, Penguin Library of History (Books XVI.66-XVII), Diodorus Siculus, Loeb Classical Library - The Gallic War, Julius Caesar, Loeb Classical Library - Natural History, Pliny the Elder, Oxford University Press - The Tain Translated from the Irish Epic Tain Bo Cuailnge, Oxford Paperbacks à ³ Tuathail, Seà ¡n. The Excellence of the Ancient Word. Available via internet at: ftp://bronze.coil.com/pub/nemeton/lore/eaw.cnl Geography, Strabo, Loeb Classical Library - http://www.themystica.com/mystica/articles/d/druidism.html - http://www.religioustolerance.org/druid.htm - http://witcombe.sbc.edu/earthmysteries/EMDruids.html - http://celt.net/Celtic/History/d_overview.html - http://www.britannia.com/wonder/michell2.html - "Story of Druids†, Microsoft ® Encarta ® Encyclopedia 2001.  © 1993-2000 Microsoft Corporation.

Tuesday, November 12, 2019

Brutus’ Feelings at the End of Act 4

You are Brutus at the end of Act 4. Write your thoughts. I feel somewhat guilty for the way I spoke to Cassius; but I believe he deserved it. I am overwhelmed by guilt that I stabbed Caesar and I still cannot believe that I agreed to do so. It now makes Cassius my one and only brother in this world. He was totally wrong in what he was claiming to be correct, I mean, who doesn’t know Cassius has an itchy palm? What I hate the most though is that he always tries to cause fights with me, especially in front of our armies!Oh, I’m in great sorrow that my wife, Portia, has committed suicide. It’s my entire fault. If I had told her what I was planning to do with Caesar there would have been a lower possibility that she would have killed herself. I showed her no trust and she had all rights to do so to herself; who would want a husband like me? A betrayer, a villain, a person who listened to a man who was only hungry for power. If I don’t reach to a conclusion wit h Cassius, our fights could go on forever. Cassius has such a huge ego that he would always deny the fact that he is wrong.However, I would always continue responding back since I know for a fact that what I say is mostly correct as I have had more experience being in a higher position than Cassius. On the other hand, I had to end the fight somewhere as Cassius wanted me to kill him, and I cannot do this to another brother without a solid reason, but also since I was furious at myself for allowing the death of Portia. Meanwhile, I consider Cassius ideas wrong once more involving the case of marching into Philippi.The best thing to do is to march immediately into Philippi to confront the enemies. If we wait, like Cassius suggested, of course we would be less tired but we would look and be hopeless since we wouldn’t have tried at all and Octavius with Antony will have gained more supporters, making them stronger. After all, Antony does have mind taking persuasive skills. Althou gh, on the outer surface I believe we killed Caesar for the sake of justice, deep inside I know that I shouldn’t have done it.I regret it every moment that passes by; how could I have been such a horrific friend? Sometimes I truly wonder†¦ I’m positive my actions will come back one day to haunt me. They have begun already: my wife died, and what about the ghost entering my tent last night? My heart skipped a beat and I had to wake up my poor Lucius, Varro and Claudius to make sure they had seen or heard nothing! I know I stress my boy Lucius more than any other, but it is because I love him the most; he is like family to me and has been there every moment for me when I needed him.But I would never want to put his strength over his working abilities. If I live, which I am terrified will not be for long, I will reward my boy Lucius more than anybody else. I feel I have no one else in this world, I have disappointed the people I loved the most, most of all. How I fel t sorry for Lucius when he fell asleep on his instrument cannot be explained with words; my boy tries his best to keep me satisfied and I am absolutely grateful for that!My guilt no longer allows me to sleep. I don’t want to admit it to anyone but I know it for a fact by myself. My heart stopped when the ghost visited my tent, it was something I didn’t expect! My confusion that moment, made me understand that what was going around was coming right back at me which made my hair stand on end. I have so much to say to that ghost if it comes again, I must admit to it my guilt for killing Caesar, as I am sure it is just he visiting me.

Sunday, November 10, 2019

Education and the Subjective Quality of Life* Essay

Journal of Health and Social Behavior 1997, Vol. 38 (September):275-297 We examine whether education influences subjective quality of life. If it does, what are the mechanisms by which education affects well-being? We propose that educa- tion improves well-being because it increases access to nonalienated paid work and economic resources that increase the sense of control over life, as well as access to stable social relationships, especially marriage, that increase social support. We examine the relationship between education and a variety of indicators of subjective quality of life-depression, anxiety, anger, aches and pains, malaise, and dissatis- faction. Using two representative national samples collected in 1990 and 1995, we find that the well educated have lower levels of emotional distress (including depres- sion, anxiety, and anger) and physical distress (including aches and pains and malaise), but they do not have lower levels of dissatisfaction. Education reduces dis- tress largely by way of paid work, nonalienated work, and economic resources, which are associated with high personal control; but the extent to which it reduces distress by way of marriage and social support is much more modest. We contrast distress and dissatisfaction as indicators of the subjective quality of life. Does education matter to subjective quality of life? If it does, what are the mechanisms by which education affects well-being? We pro- pose that education is valuable to individual well-being because it provides access to the two primary determinants of well-being: non- *We are indebted to the National Institute on Aging for the grant (ROI AG12393) to John Mirowsky and Catherine Ross that supported the Aging, Status, and the Sense of Control (ASOC) data collection and analysis. We are indebted to the National Science Foundation for the grant (SES- 8916154) to Catherine Ross that supported the Work, Family, and Well-Being (WFW) data collec- tion. Sampling, pretesting, and interviewing for both surveys were conducted by the Survey Research Laboratory of the University of Illinois. We thank John Mirowsky for his statistical help, Barbara Reskin for her help with the comparison process theory of satisfaction, and JHSB reviewers for their suggestions. Address correspondence to: Catherine Ross, Department of Sociology, 300 Bricker Hall, 190 North Oval Mall, The Ohio State University, Columbus, OH 43210-1353; e-mail: ross. 131 @osu. edu. alienated paid work and supportive relation- ships. Compared to the poorly educated, we expect that well-educated persons have access to nonalienated paid work that increases the sense of personal control. Well-being comes, first, from nonalienated work in which people exert control over the labor process (Kohn 1976; Marx ([1884] 1964). Work that gives people the freedom from routinization, monot- ony, and external control on the one hand, and a chance to use their skills, develop as a per- son, and learn new things on the other, theo- retically increases subjective well-being, in part by increasing perceived control. Com- pared to the poorly educated, we also expect that well-educated individuals have access to stable social relationships, especially mar- riage, that increase social support. Well-being comes, second, from primary group ties and social bonds that increase supportive relation- ships with others, especially the personal secu- rity of marriage, and the sense of having other people to talk to and turn to in times of need (Durkheim 1951; Litwak and Messeri 1989). We propose that, through these processes, 275 276 JOURNAL OF HEALTH AND SOCIAL BEHAVIOR education improves the subjective quality of life, measured as psychological well-being and distress. We extend core economic and sociological perspectives on the meaning of education to individual well-being. We argue that educa- tion’s value extends beyond jobs, earnings, prestige, and power to people’s psychological well-being. According to human capital and status attainment theories, employers need workers who can read, write, do basic math, communicate, negotiate, solve problems, look things up, figure things out, and develop ideas; this human capital is acquired in school, and these skills, knowledge, and abilities help a person get a good job (Blau and Duncan 1967; Becker 1964; Hyman, Wright, and Reed 1975; Sewell and Hauser 1975; Spaeth 1976; Treiman and Terrell 1975). The same skills and abilities shaped by schooling, we argue, improve individual well-being through their effects on objective life conditions and social psychological resources. THE LINKS BETWEEN EDUCATION AND DISTRESS The negative association between education and psychological distress is well documented (Glenn and Weaver 1981; Kessler 1982; Lennon and Rosenfield 1992; Link, Lennon, and Dohrenwend 1993; Mirowsky and Ross 1989, 1995; Pearlin et al. 1981; Ross and Huber 1985; Ross and Mirowsky 1989), but the mechanisms by which education affects well-being are not. Education is rarely the focus of investigation in the sociological study of stress (Pearlin 1989). Instead, it is usually a control variable in research whose focus is on something else. This means that research has not identified the mechanisms by which edu- cation affects psychological well-being. Furthermore, when subjective well-being is measured as satisfaction, researchers find little positive effect of education. This raises the question of whether education’s effect is uni- formly positive. Well-educated persons are not more satisfied with their jobs than the poorly educated (Andrisani 1978; Gordon and Arvey 1975; Glenn and Weaver 1982; Quinn, Staines, and McCullough 1974; Ross and Reskin 1992), and they are not more satisfied with life in general (Pascarella and Terenzini 1991). Some argue that if education does not increase job satisfaction, or satisfaction over- all, maybe it has little real value to the subjec- tive quality of life, since a principal motivation for attaining a high level of formal education in the United States is access to satisfying work (Berg 1971; Quinn and Mandilovitch 1977). We examine the relationship between edu- cation and a variety of indicators of subjective quality of life. We distinguish distress- depression, anxiety, anger, aches and pains, and malaise-from dissatisfaction. Theo- retically, distress results from deprivation, whereas dissatisfaction results from depriva- tion relative to one’s expectations (Mirowsky and Ross 1989). We propose that education improves the subjective quality of life, mea- sured as psychological well-being and distress -measures not confounded by high expecta- tions among the advantaged. If education cor- relates positively with subjective well-being, what explains the association? We focus on two pathways by which education might affect individual well-being: (1) work and economic conditions, which increase personal control and (2) marriage and family conditions, which increase social support. Often educational attainment is used simply as an indicator of socioeconomic status. However, education, income, and work indi- cate different underlying concepts, so we keep the three aspects separate. Schooling indicates the accumulated knowledge, skills, values, and behaviors learned at school, in addition to being a credential that structures employment opportunities. Income and economic hardship indicate economic well-being. Work is pro- ductive activity (paid or not). Further, educa- tion, employment, and economic resources are not on the same causal level. Education is the key to one’s position in the stratification sys- tem; it shapes the likelihood of being em- ployed, the qualities of the job a person can get, and income. Combining variables from different causal levels obscures processes. If education affects psychological well-being, is its effect direct, or is it indirect by way of work or economic resources? Work and Economic Conditions Paid Work. Well-educated people are more likely to be employed and are more likely to be employed full-time (vs. part-time) than are those EDUCATION AND THE SUBJECTIVE QUALITY OF LIFE 277 with little education (U. S. Department of Education 1992). Employment, especially full- time employment, in turn, is associated with higher levels of psychological and physical well-being (Gore and Mangione 1983; Lennon and Rosenfield 1992; Pearlin et al. 1981; Ross and Bird 1994; Verbrugge 1983). Although physical and mental health affect an individual’s likelihood of being employed, the positive asso- ciation between well-being and employment is not simply due to the selection of healthy people into the work force (Kessler, House, and Turner 1987; Ross and Mirowsky 1995). Nonalienated Work. We expect that educa- tion gives people access to nonalienated work that involves a variety of tasks, nonroutine work, and the chance for continued learning and development, which decreases distress. In nonalienated work, workers control the labor process; they have the chance to use their skills in the design and implementation of the work. Nonroutine work gives people the free- dom to use thought and independent judgment in doing different things in different ways rather than doing the same thing in the same way in a process designed and controlled by others. Skilled work gives people the chance to learn new things and develop as a person through work. Together, creative, nonroutine, independent work that gives a person control over the labor process, and work that is intrin- sic to a person’s development not external to it, are the essence of nonalienated labor. Kohn and colleagues find that control over the work process, rather than ownership of the means of production or control over the labor of others, is most important to psychological functioning (Kohn 1976; Kohn and Schooler 1982; Kohn et al. 1990). We expect that the work done by well- educated people is less alienated than that done by the poorly educated, and that this work decreases distress. However, the evi- dence as to whether work characteristics explain some of the effect of education on psy- chological well-being is mixed. Lennon (1994) finds that the effect of education on depression is explained when work condi- tions-autonomy, time pressure, responsibili- ty, interruptions, physical effort, and routine- are added. Link and colleagues (1993) find that education’s impact on psychological well- being works largely through giving individu- als access to jobs involving direction, control, and planning. However, others find that the effect of education on distress remains unchanged with adjustment for job control and other occupational characteristics (Kessler 1982; Lennon and Rosenfield 1992). Economic Resources. Low levels of educa- tion increase economic hardship. Individuals with low levels of education have lower incomes than those with high levels of educa- tion (Sewell and Hauser 1975), in part because they are less likely to be employed, and if employed, more likely to hold low-level jobs. Low levels of education further deprive people of the problem-solving resources needed to cope with the stresses of economic hardship. Ross and Huber (1985) find a synergistic effect on economic hardship of low education and low income, each making the effect of the other worse. Hardship increases psychological distress; the chronic strain of struggling to pay the bills and to feed and clothe the children takes its toll, often in feelings of depression and malaise (Pearlin et al. 1981; Ross and Huber 1985). Marriage and Family Composition Marital Status. Evidence that education is positively associated with marriage is some- what mixed and indirect. The well educated are less likely to divorce, probably due to the fact that they marry later and do so under more favorable economic conditions (Glick 1984; Houseknecht and Spanier 1980). Education is negatively associated with widowhood, too, since men and women choose partners with similar levels of education (Kalmijn 1991; Qian and Preston 1993), and well-educated people live longer than those with lower levels of education (Rogot, Sorlie, and Johnson 1992). Although education is negatively asso- ciated with marital dissolution, either through divorce or widowhood, it is also negatively associated with marrying in the first place, especially for some groups. Education decreases the probability of ever marrying among Whites, while highly educated Blacks are more likely to marry than Blacks with lower levels of education (Bennett, Bloom, and Craig 1989). Women with high levels of education are more likely to postpone mar- riage, not to remarry after divorce, and never marry in the first place than are women with lower levels of education; and women who fail to marry in young adulthood attain a higher 278 JOURNAL OF HEALTH AND SOCIAL BEHAVIOR level of education than those who do marry (McLanahan and Casper 1994). All told, how- ever, well-educated women and men are more likely to be currently married than those with- out high school degrees (Qian and Preston 1993). Overall, married people and those who live with partners are healthier and happier than those who are single, divorced, or widowed (Waite 1995). Married people have higher lev- els of physical and psychological well-being than do unmarried people (Gove, Hughes, and Style 1983; Ross, Mirowsky, and Goldsteen 1990; Ross 1995). If marriage has any nega- tive effects on well-being, it may be due to child care responsibilities, which fall dispro- portionately on women. People with children at home do not have higher levels of psycho- logical well-being than nonparents (Gore and Mangione 1983; Kessler and McRae 1982; McLanahan and Adams 1987). In many instances, parents-especially mothers-are more psychologically distressed than non- parents (Gove and Geerken 1977; Pearlin 1975). Most of the stress of children in the home is due to economic strains, excessive child care responsibilities, and difficulties arranging child care while parents are at work (Ross and Huber 1985; Ross and Mirowsky 1988). Since children often accompany mar- riage, the effect of marriage on well-being may not be uniformly positive. However, the well educated may get the benefits of mar- riage, without the stress associated with chil- dren, since well-educated women have fewer children than poorly educated women. Women with high levels of education are more likely to remain childless, to postpone having chil- dren, and to have fewer children than are those with lower levels of education (Bloom and Trussel 1984; Rindfuss, Morgan, and Swice- good 1984; Veevers 1979). Since men and women tend to choose partners with similar levels of education (Kalmijn 1991; Qian and Preston 1993), well-educated men have fewer children, too. Social-Psychological Resources Sense of Control. Belief in personal control is a learned, generalized expectation that out- comes are contingent on one’s own choices and actions (Mirowsky and Ross 1989; Rotter 1966). The sense of powerlessness, the oppo- site, is the belief that one’s actions do not affect outcomes. It is the main form of subjec- tive alienation (Seeman 1959, 1983). Education correlates positively with the sense of control, and the sense of personal control mediates a large part of the negative associa- tion between education and distress (Mirow- sky and Ross 1989; Ross and Mirowsky 1989). The well educated have higher person- al control than the poorly educated, even adjusting for employment, job autonomy, earnings, minority status, age, marital status, sex, and household work (Bird and Ross 1993; Ross and Mirowsky 1992). People with high levels of personal control have low levels of psychological distress (Aneshensel 1992; Gecas 1989; Mirowsky and Ross 1986; Pearlin et al. 1981; Wheaton 1980, 1983), and perceived control over both good and bad outcomes correlates negatively with depression (Krause and Stryker 1984; Mirowsky and Ross 1990). High personal con- trol helps people cope actively and flexibly, to avoid problems and to prepare for those that cannot be avoided (Mirowsky and Ross 1989; Turner and Noh 1983; Wheaton 1983). In con- trast, the sense of powerlessness is demoraliz- ing in itself and interferes with active problem- solving. Social Support. Social support is the com- mitment, caring, advice, and aid provided in personal relationships, the sense of being cared for and loved, esteemed and valued as a person, and part of a network of communica- tion and obligation (Kaplan, Robbins, and Martin 1983). Little research has examined the social determinants of support. Education may provide social support by giving people access to multiple roles with independent social net- works which boost the potential for supportive relationships (Walker, Wasserman, and Wellman 1993). Education may also help peo- ple maintain supportive relationships with oth- ers directly by way of increased flexibility in dealing with problems, the ability to negotiate and compromise, and to see more than one side of an issue; and indirectly by reducing stressors of unemployment, poverty, and eco- nomic hardship which strain interpersonal relationships (Atkinson, Liem, and Liem 1986; Gore 1978). Ross and Mirowsky (1989) find that the well educated have higher levels of support than the poorly educated, but few other studies have examined the association between education and social support. EDUCATION AND THE SUBJECTIVE QUALITY OF LIFE 279 Low levels of social support, especially emotional support, are associated with psycho- logical distress, including depression and anx- iety, and poor health (Gerstel, Riessman, and Rosenfield 1985; House, Landis, and Um- berson 1988; Kessler and McLeod 1985). Social support reduces distress directly and it interacts with stressful life events and situa- tions, buffering their negative effect (Wheaton 1983). Summary of Proposed Mechanisms by Which Education Affects Distress We propose that education gives people access to nonalienated paid work and eco- nomic resources that increase the sense of personal control, and that education gives peo- ple access to stable social relationships, espe- cially marriage, that increase social support. Through these processes, we hypothesize, education affects subjective quality of life. SAMPLES We use two representative national samples. With these we will replicate regression analy- ses in order to strengthen confidence in our results, distinguish robust findings from sample-specific ones, and comprehensively measure distress and dissatisfaction in two years. The first is the Aging, Status, and the Sense of Control (ASOC) survey. It is a 1995 telephone survey of a national probability sample of U. S. households. Respondents were selected using a prescreened random-digit dialing method that increases the rate of con- tacting eligible numbers (or decreases the rate of contacting business and nonworking num- bers) and decreases standard errors compared to the standard Mitofsky-Waksberg method while producing a sample with the same demographic profile (Lund and Wright 1994; Waksberg 1978). The ASOC survey has two subsamples, designed to produce an 80 percent oversample of persons age 60 and older. The survey was limited to English-speaking adults. The main sample draws from all households; the oversample draws only from households with one or more seniors. In the main sample, the adult (18 or older) with the most recent birthday was selected as respondent.

Thursday, November 7, 2019

What to Do If You Have a Bad College Professor

What to Do If You Have a Bad College Professor Perhaps the best way to kill the excitement of a new semester is realizing that one of your professors is not quite what you were hoping for. In fact, he or she might be downright bad. With so many other things to manage- not to mention a class to pass!- knowing what to do when you have a bad college professor can sometimes seem overwhelming. Luckily, even if youre totally stuck with Prof. How-Did-He-Get-This-Job, you still have some options for working around the situation. Switch Classes See if you still have time to switch classes. If you realize your situation early enough, you may have time to switch to another class or even postpone this class until a later semester (when a different professor takes it over). Check with the campus registrars office about the add/drop deadline and what other classes might be open. If you cant switch professors, see if you can just sit in on another lecture section. While this only works for large lecture classes, you might be able to attend a different professors lectures as long as you still go to your particular discussion sections/seminar. Many classes have the same daily reading and assignments, regardless of who the professor is. See if someone elses lecture or teaching style better matches with your own. Get Help Get help from other students. Chances are youre not alone in struggling with your professor. Check in with other students and see how you can help each other out: meetings after classes? study groups? sharing notes? helping to read each others papers or lab drafts?Get a tutor. Bad professors often can lead to bad grades. If you find yourself struggling, get a tutor as soon as possible. And dont be shy about it, either- would you feel worse asking for help now or possibly failing (and having to retake the class) again later? Check with a tutoring center, your residence hall staff, or any upper-class students about how to find a tutor as soon as possible. Drop the Class Remember that you have the option of dropping the class- by the deadline. Sometimes, no matter what you do, you cant make it work with a bad professor. If you need to drop the class, make sure you do so by the appropriate deadline. The last thing you need is a bad grade on your transcript on top of the bad experience. Speak With Someone If something serious is going on, speak to someone. There are bad professors that dont teach well, and then there are unfortunately bad professors who say offensive things in a classroom or who treat different kinds of students differently. If you think this is going on, talk to someone as soon as possible. Reach out to your adviser, your ​RA, other faculty members, the chair of the department, or even the ​dean or provost  to bring the situation to someones attention. Change Your Approach Take a moment to see how you can change your own approach to the situation. Are you stuck with a professor who you always disagree with? Turn those in-class debates into a well-researched argument paper for your next assignment. Do you think your professor has no idea what he or she is talking about? Show your mastery of the material by turning in a stellar lab report or ​research paper. Figuring out what you can do, no matter how minor, in dealing with a bad professor is a great way to at least feel like you have some control over the situation!

Tuesday, November 5, 2019

Chinese Gift-Giving Etiquette

Chinese Gift-Giving Etiquette Not only is the choice of gift important in Chinese culture, but how much you spend on it, how you wrap it, and how you present it are equally important. When Should I Give a Gift? In Chinese societies, gifts are given for holidays, such as birthdays, during official business meetings, and at special events like dinner at a friend’s home. While red envelopes are the more popular choice for Chinese New Year and weddings, gifts are also acceptable. How Much Should I Spend on a Gift? The value of the gift depends on the occasion and your relationship to the recipient. In business settings where more than one person will receive a gift, the most senior person should receive the most expensive gift. Never give the same gift to people of different ranks in the company. While there are times when an expensive gift is necessary, over the top and lavish gifts may not be well received for several reasons. First, the person may be embarrassed because he or she can not reciprocate with a gift of similar value or, during business deals, especially with politicians, it may appear to be a bribe. When giving a red envelope, the amount of money inside will depend on the situation. There is great debate over how much to give: The amount of money in red envelopes given to children for Chinese New Year depends on age and the giver’s relationship to the child. For younger children, the equivalent of about $7 dollars is fine. More money is given to older children and teenagers. The amount is usually enough for the child to buy himself a gift, such as a T-shirt or DVD. Parents may give the child a more substantial amount since material gifts are usually not given during the holidays. For employees at work, the year-end bonus is typically the equivalent of one month’s wage though the amount can vary from enough money to buy a small gift to more than one month’s wage. If you go to a wedding, the money in the red envelope should be equivalent to a nice gift that would be given at a Western wedding. It should be enough money to cover the guest’s expense at the wedding. For example, if the wedding dinner costs the newlyweds US$35 per person, then the money in the envelope should be at least US$35. In Taiwan, typical amounts on money are: NT$1,200, NT$1,600, NT$2,200, NT$2,600, NT$3,200 and NT$3,600. As with Chinese New Year, the amount of money is relative to your relationship to the recipient the closer your relationship to the bride and groom, the more money that is expected. Immediate family like parents and siblings give more money than casual friends. It is not uncommon for business partners to be invited to weddings. Business partners often put more money in the envelope to strengthen the business relationship. Less money is given for birthdays than is given for Chinese New Year and weddings because it is viewed as the least important of the three occasions. Nowadays, people often just bring gifts for birthdays. For all occasions, certain amounts of money are to be avoided. Anything with a four is best avoided because å›› (sà ¬, four) sounds similar to æ ­ » (sÇ , death). Even numbers, except four, are better than odd. Eight is a particularly auspicious number. The money inside a red envelope should always be new and crisp. Folding the money or giving dirty or wrinkled bills is in bad taste. Coins and checks are avoided, the former because change is not worth much and the latter because checks are not widely used in Asia. How Should I Wrap the Gift? Chinese gifts can be wrapped with wrapping paper and bows, just like gifts in the West. However, some colors should be avoided. Red is lucky. Pink and yellow symbolize happiness. Gold is for fortune and wealth. So wrapping paper, ribbon, and bows in these colors are best. Avoid white, which is used in funerals and connotes death. Black and blue also symbolize death and should not be used. If you include a greeting card or gift tag, do not write in red ink as this signifies death. Never write a Chinese person’s name in red ink as this is considered bad luck. If you are giving a red envelope, there are a few points to remember. Unlike a Western greeting card, red envelopes given at Chinese New Year are typically left unsigned. For birthdays or weddings, a short message, typically a four character expression, and signature is optional. Some four-character expressions appropriate for a wedding red envelope are Ã¥ ¤ ©Ã¤ ½Å"ä ¹â€¹Ã¥ Ë† (tiÄ nzuà ² zhÄ «hà ©, marriage made in heaven) or ç™ ¾Ã¥ ¹ ´Ã¥ ¥ ½Ã¥ Ë† (bÇŽinin hÇŽo hà ©, happy union for one hundred years). The money inside a red envelope should always be new and crisp. Folding the money or giving dirty or wrinkled bills is in bad taste. Coins and checks are avoided, the former because change is not worth much and the latter because checks are not widely used in Asia. How Should I Present the Gift? It is best to exchange gifts in private or to an entire group. At business meetings, it is bad taste to offer only one  person a gift in front of everyone else. If you have only prepared one gift, you should give it to the most senior person. If you are concerned about whether giving a gift is appropriate, it is okay to say the gift is from your company rather than you. Always give gifts to the most senior person first. Don’t be surprised if your gift is immediately reciprocated with a gift of equal value as this is the way Chinese people say thank you. If you are given a gift, you should also repay the gift with something of equal value. When giving the gift, the recipient may not immediately open it because it might embarrass them, or they may appear greedy. If you receive a gift, you should not immediately open it. may appear greedy. If you receive a gift, you should not immediately open it. Most recipients will first politely decline the gift. If he or she profusely refuses the gift more than once, take the hint and don’t push the issue. When giving a gift, hand the gift to the person with both hands. The gift is considered an extension of the person and handing it over with both hands is a sign of respect. When receiving a gift, also accept it with both hands and say thank you. Post-gift giving, it is customary to send an e-mail or better, a thank you card, to show your gratitude for the gift. A phone call is also acceptable.

Sunday, November 3, 2019

Observing Math instruction Essay Example | Topics and Well Written Essays - 1250 words

Observing Math instruction - Essay Example It also allows students to learn both individually and in groups. This lesson will allow the impaired students to use their own senses. Their senses become highly developed, and they work on the ones they have shown deficiencies in. The lesson plan will also appeal to those with ADHD because of its stimulating and interactive nature. Primary: For students to understand that one whole turn is 3600, three quarters turn is 2700, half a turn is 1800 and a quarter turn is 900 this knowledge then gets applied while measuring angles using a protractor. Explain to students what the process for observation and learning will be for the measuring of angles. Lesson will commence with finding out what the students know about the angles. This gets followed by individual observation of how the teacher and the instructor on the projector turn. This will get done step by step until all angles are covered. Teacher then guides the students to measure the angles on photographs provided with a protractor. The lesson will sum up through questions that will test the understanding of the students and make clarifications. Introduce the lesson through an interactive session between the students and teacher. Explain to the students that one complete turn is four right angles. Ask the students to stand up and face North. Instruct them on the direction to face and face that way. Tell them to follow your instruction and to copy. Students watch on the projector and observe how the instructor turns making different turns to indicate different angles. This gets done step by step to allow students to emulate what the instructor is doing and understand which angle the turn indicates. Students will answer various questions assigned by the teacher to be answered during the observation. For example, how many degrees are; the first turn, second turn, third turn, fourth turn and fifth turn? After this, in small

Friday, November 1, 2019

Orgin of chocolate Research Paper Example | Topics and Well Written Essays - 1000 words

Orgin of chocolate - Research Paper Example The development of chocolate has led to the development of various, delicacies where is used as an additive and a booming business around the world on this account. Cultivation of cacao has been going on for more than three thousand years or even a bit more. Before the actual cultivation of the cacao plant began, these seeds were gathered from wild cacao trees that were growing inside heavy canopy rainy forests. Then later on there were development of cacao tree plantations that were done in the canopy forests. People from northwestern South America first utilized cacao, the current Venezuela since the tree is native to this region of the world. The Olmec civilization that dates 3500 to 2500 years ago used these beverages to fortify soldiers in battle and during marches1. These people valued cacao highly and was spread northward through trading with the neighbors. It was moved to the present Mexico, which was known as Yucatan by the Maya about 1500 years ago. Aztecs after acquiring this product from the Maya urns, they used it in a number of ways with the most common use being of a bitter spice in food. Up to the sixteenth century, the Europeans did not know the drink from South and Central America. August 15 the 1502, is the first time that Christopher Columbus encountered the beans during his fourth visit to the Americas2. On this date, Columbus and his crew grabbed a large canoe that contained the beans among other goods that were for trade. However, these beans had no impact in Spain after he returned until they were introduced the Spanish courts. Henan Cortes is believed to be the first European to encounter. He did so after they conquered Mexico in the year 1519 a time when women who did so with a lot of reverence served him with chocolate. It was believed to give one power over women he took it, a believe that Bernal Diaz, who accompanied Cortes to Mexico did not agree with. After the Spanish

Wednesday, October 30, 2019

The concept of having a conceptual framework in accounting is useless Essay

The concept of having a conceptual framework in accounting is useless - Essay Example However, there many critics who argue that the use of the conceptual framework in accounting is useless. The aim of this paper is to critically explain why many people think that the use of the conceptual framework in accounting is useless. Conceptual framework in accounting has received a lot of criticism whereby most of its critics claim that the framework does not provide adequate basis for setting standards. The Financial Accounting Standards Board (FASB) has proved this inadequacy, which is becoming a more rule-based approach. Nevertheless, there is empirical prove that has been collected to support this argument against accounting conceptual framework (Hines 2011, p. 45). Out of the five characteristics of accounting conceptual framework, most people only rely on one characteristics, reliability, on accounting statements to make financial decisions. In addition, accounting familiarity influences many people to rely on or use financial statements instead of finding other accurate ways for finding this information. Therefore, it is not only that accounting conceptual framework needs alterations, but also changes to help come up with accounting standards that are principles-based. Implementing principles-based stand ards means that many users will be able to use irrespective of their backgrounds. Many people have been criticized FASB for not advising organizations to give out information that is useful and interpretable to the users of financial statements. Its conceptual framework is the main source of all accounting standards (Hines 2011, p. 78). Therefore, the conceptual framework for accounting must exemplify several qualitative characteristics in order to ensure that the financial reporting is able to provide financial statement users with information that is adequate for decision making. The accounting conceptual framework of the United States was founded in the year 1980. There are five key characteristics of accounting information, which

Sunday, October 27, 2019

Advertising And The Sales Promotional Schemes

Advertising And The Sales Promotional Schemes The advertisement done today is far more different then the old era. Now, the emergence of new technology, the growth in the internet usage, rapidly changing environment, changing way of communications, fragmentation of mass markets, growing economies, and globalization has changed the overall marketing to use different other communication mediums and techniques with the old ones (newspapers, TV and Radio). Every day we are bombarded with different advertising messages whether it is on the radio while were driving to work, on television during our favorite programs, or in magazines and newspapers. Advertising has entered every area of our lives, and many of us choose to ignore it on many occasions. This might cause one to ask, can advertising and promotional efforts still are effective if people are so saturated with information? The answer is yes, advertising and promotions can be effective if used properly for targeting the right consumer. One of the main rules in advertising has always been to keep message simple and consistent and repeat it often. It has been shown that people remember advertising if they see it with great frequency, which explains why while watching hours of television one may see the same advertisement two or even three times even more. That way the message will positioned in ones mind. Integrated Marketing Communication One of the most important aspects of advertising and promoting a product or service is consistency. Companies ensure the consistency of their message by coordinating all of their promotional activities. This coordination of activities into a system or strategic plan is referred as integrated marketing communications (IMC). IMC creates a unified message and enhances the effectiveness of reaching the target consumer. Firms will create one message that will be used consistently throughout a marketing campaign. It is important that the promotional strategy also be in alignment with the organizational goals. There are three major aspects of an IMC plan:- Research Creative Aspects Implementation. Research and analysis are used to find the best way to design the product or service the most effective message and media to use and the best means to distribute the product or service at the optimal price. The creative aspect is the actual advertising, copywriting and designing of promotional materials. Implementation is the act of putting the plan together, creating a strategy and seeing it through. Planning an integrated marketing communications plan also means finding target market determining what is unique about the product offering or service providing constructing a positioning strategy for product or service deciding what the best message would be for product and choosing the optimal marketing mix in relation to allowed marketing budget. Ideally an effective IMC campaign will differentiate the product or service from a competitors generate a flow of leads be consistent with and support the overall branding strategy cause the company to have a more prominent place in the market. Communicate the companys experience and knowledge and help to retain existing customers. The Promotional Mix The promotional mix is the use of different advertising and communication channels in a coordinated way to run an effective marketing campaign. These coordinated campaigns are part of an effective integrated marketing communications plan. The four main methods of promotion within the mix are:- Advertising Sales Promotion Personal Selling Public Relations The most important factor in determining the optimal mix is identifying the target market. This can be determined through extensive market research. Once a company knows its target market it can then research its use of various media outlets in order to come up with the best combination of marketing materials to reach the defined target. For example if the target market is stay-at-home moms, an organization might find that television advertisements during certain daytime television shows are most effective for reaching them. If the target market is a young professional, the marketer might find that using billboards in a downtown commercial district and morning drive time radio advertisements are effective for getting the message to this target market. The size of the promotional budget will greatly influence the chosen mix as well. Television advertising can be very costly and therefore may not be a feasible option for a company with a smaller marketing budget at least not during pri me viewing hours on major networks. Often the amount of money a firm spends on promotional activities will be affected by the product life cycle general economic conditions and the competition. The promotional mix may involve a company coordinating its loyalty program with advertising campaigns and a promotional deal. Advertising Advertising is paid communication brought to audiences through different forms of media such as television, radio, newspapers, magazines and billboards. A company uses advertising to inform, persuade or remind its target market of its products or services. Comparative advertising is used to differentiate a companys products in the marketplace from other similar products. For example The Pepsi Challenge campaign was a form of comparative advertising in which consumers were asked to take blind taste tests to see if they could tell the difference between the products. Coca-Cola uses reminder ads to show us how refreshing the beverage can be on a hot day. 1.4. Different Medium of Advertising and Sales Promotion Advertising Mediums There are advantages and disadvantages to each media type and when selecting the advertising mediums to use companies must understand who their target audience is and which the most effective method for reaching them is. Marketers must be able to divide their budgets among the various media resources in order to stretch them the farthest to reach the most customers. Television Television advertising is the leading medium for reaching Indian audiences. Although a very expensive form of advertising, television ads reach the largest percentage of the Indian population at once and can be very appealing due to their visual nature as well as their sound. TV ads can be classified into national, local, and cable advertisements. The type of network chosen will depend on which audience the marketer is trying to reach. If the advertisement is for a local restaurant the company may choose to advertise only on local stations or in local ad space on cable channels or national networks. The time an advertisement is shown is also an important decision that companies must make in order to reach the target audience. Budgetary constraints will also be a factor in choosing time slots for advertisements. Print Advertisements Advertising in newspapers and magazines is another way of reaching customers with a companys message. Print ads are effective because of their visual quality and can be run in many different types of publications. Marketers selling products or services to consumers may choose national publications such as India Today or local newspapers such as the Times of India and Hindustan Times. Businesses trying to sell products or services to other businesses will often advertise in trade publications of the industries they are trying to reach. Companies may also target specialized publications for example a new computer product may be advertised in PC World or another specialty technology publication. Print ads have a longer life than electronic media ads and are good for telling a story about the value of a product or service. Radio Although lacking the visual appeal radio can be an effective medium for reaching target consumers. The average radio listener tunes in for three hours a day and often on a regular basis. When using radio advertisements in marketing mix it is necessary to make sure that the company and product or service is clearly identified. As with television it is also necessary to find the right station for advertising to the target consumer. If your service is a bar for college students you may choose to advertise in the evenings on a college station or an alternative rock station and if your target audience is senior citizens you may advertise on news stations or a talk show. Internet The Internet has become an important electronic medium and its interactive quality is unique. It permits immediacy of purchase and a high level of convenience. It can be personalized and individualized. The Internet and the World Wide Web are becoming essential tools in an integrated marketing plan and effective tools in sustaining customer loyalty and satisfaction. Direct Mail Mailing advertisements or promotions directly to peoples homes is another commonly used method of reaching consumers. Direct mail campaigns can be expensive due to printing and postage costs but these campaigns can be effective if the mailings reach the right consumers. Often companies will purchase lists of consumers or collect data themselves to build a mailing list. The people on these lists will then be sent targeted mailings. Telemarketing The utilization of telemarketing has been greatly affected in India by the recent implementation of the national Do Not Call registry, where millions of Indians signed up to have their telephone numbers removed from telemarketer lists. Internationally however regulations regarding telemarketing vary and it may still be a very effective method of reaching consumers. The downside of telemarketing is that most people do not like the invasiveness of being called at home though unfortunately many mass marketers find the risk of offending non receptive households is offset by the effective results and benefits from these marketing methods. Outdoor and Out of Home The majority of outdoor advertising rupees are spent on billboards. Billboards are a popular way of reaching commuters and consumers in a single geographic location. Other forms of outdoor advertising known as out of home include sports stadium ads, bus shelter posters, or signage on buses and taxis. Advertising Trends A very popular way of getting a message across is using celebrity endorsements. Advertising companies are willing to pay money in order to hire celebrities to represent their brands. Celebrities are part of an advertising message and campaign. Of course using a celebrity spokesperson can be a risk. When choosing a celebrity to endorse products, it is important to find an appropriate match with the product or service. The relationship should be believable. It is also important that the celebrities endorsing the product be credible. They should either have expertise in the field or be trustworthy characters. Sponsorships This is a well-used form of promotion and advertising that allows the company to buy into a sporting event or activity. The amount of investment in a sponsorship can range from an athletic company supporting a college sports team by providing them with brand-name uniforms in order to promote the brand to a company sponsoring a cricket game. For example Pepsi and Coke use to take sponsorship of cricket time to time. Infomercials Another trend in advertising is the infomercial. This is an extended television advertisement and usually runs at off peak hours or on lower-budget television or cable networks. Infomercials are usually at least a half hour long. Some of the most popular items that are sold through infomercials are fitness videos, skin care products and kitchenware. Often they will feature celebrity endorsements and offer products that cannot be purchased in stores. Their low-budget appearance and late-night showing often characterize infomercials. Once the consumer is convinced to purchase the product he or she will then be able to call and order the product over the telephone generating a direct response to the infomercial. Sales Promotion Sales promotion consists of many activities used to sell products. They are activities that give consumers a short-term incentive to make a purchase. Sales promotions are also activities that change the price and value relationship of a product as perceived by the target audience with the possible effect of generating immediate sales. It is possible that a sales promotion can also alter the long term value of the brand by making what might be a premium product more affordable. Sales promotions are generally time-bound programs that require participation on the part of the consumer through either immediate purchase or some other action. The fundamental goals of sales promotion are tactical, strategic and ultimate. The tactical goals are to combat a competitors increase in market share to combat other competitors promotional efforts and to move brands that are either declining, overstocked, damaged or not selling fast enough. The strategic goals are to motivate consumers to switch from a rival brand to increase product consumption to reinforce the marketing communications efforts for the brand and to motivate brand loyalty. The ultimate goal of a sales promotion is to increase sales, profits and market share. There are different channels for sales promotions which include consumer promotions and trade promotions. Consumer Promotions Consumer promotions are geared toward getting consumers to try a companys products. Some examples of consumer promotion activities include coupons, rebates, sampling, sweepstakes, point-of-purchase displays and special packs. Coupons Whether we cut coupons from newspapers and magazines or getting them in the mail, coupons are a very popular form of sales promotion. They are very effective especially in economic downturns for luring people into restaurants or causing them to make repeat purchases of products. E-coupons are another popular form of sales promotion they are extremely effective for luring in customers and are redeemed by 57 percent of the people who click on them. The most popular uses of e-coupons are for sales of groceries, books and health and music products. The disadvantage of coupons is that they do not encourage brand loyalty most consumers who use coupons regularly are willing to switch brands if there is a better discount available. Rebates Rebates are partial refunds that are offered by the manufacturers. Often manufacturers will use mail-in rebates as incentives for purchasing. The consumer must purchase the product at full price and then fill out paperwork and mail in the receipt in order to receive some money back. Rebate programs allow marketers to promote a companys product at a reduced poster bate price also called MRP offering a substantial savings to its customers but also requiring that a set of conditions be met to qualify. Sampling Companies will often send or hand out samples of products in order to attract customers who may not have purchased their products otherwise. Beverage companies may target college students and hand out soft drinks on campuses, or a food company may set up a stand in a grocery store so that consumers can sample their new chips. You may even receive a trial bottle of shampoo in the mail or you may remember receiving the India Online (IOL) CD in the mail offering 100 free hours of Internet access. These are all examples of sampling, and the intention of these promotions is to introduce a new product or service to a consumer in order to generate brand loyalty. Sampling can be a costly method of attracting customers and it often results in wasted distribution however it can be a very effective method for getting consumers to switch brands. Sweepstakes and Contests Sweepstakes and contests are another strategy of sales promotion. Data will be collected from consumers and they will be entered to win a prize. Companies can use the information that they collect from entrants in order to develop a mailing list for future promotional campaigns. Organizations must be sure to print all the guidelines for their sweepstakes or contests in order to avoid legal entanglements. Some of the guidelines companies should follow in order to put on a successful sweepstakes promotion include the following:- Clarify who is eligible Indicate states where the promotion is not valid Declare the termination date of the promotion Clarify random drawing procedures Companies should also detail the prizes disclose the odds of winning declare a deadline for entry and reserve the right to use winners names and photographs for publicity. Point-of-Purchase Displays Point-of-purchase (POP) promotional materials are displays that are set up in stores in order to prominently display products. At a grocery store a POP is usually placed in front of the store, at the end of an aisle, in the aisle or on the shelf. POP displays are very successful due to the fact that many people make last-minute purchasing decisions. Bundling Sometimes companies bundle products together in order to promote a new product or to encourage consumers to try a complementary product such as a free small conditioner bundled with a shampoo purchase or a free disposable razor with a shaving cream purchase. A company may also offer a bonus pack or a special pack with 20 percent more in order to encourage a customer to purchase a product. Give a ways Another strategy used by companies is that of special promotional items to be given away. These may be hats or T-shirts advertising the company or brand. For example, many times credit card Advertising